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Katz likens his Love U coaching program to a Masters Degree in Men, and the metaphor is apt.His clients invariably find their education about men lessens their frustration and increases their likelihood of attracting a like-minded long-term partner.
He gets a flurry of attention, dates around a bit, tries a few relationships and is then blindsided as he's diagnosed with a neurological disease like M. Suddenly, the 5'3" accountant can't walk without a walker and extensive rehab.
Quickly, Katz realized that people needed support in all aspects of dating, and expanded his services into dating and relationship coaching.
His second book, “Why You’re Still Single – Things Your Friends Would Tell You If You Promised Not to Get Mad” (Plume, 2006), was a critical success, yet the dating coach was ignoring the very same advice that was leading his clients to love.
It’s an unlikely career for a man – much less a man who was called a “serial dater” by CNN- yet that’s what makes Katz such a unique coach.
By helping women understand men – what they think, how they act, and what they really want – he empowers them to make healthy, informed choices in love.